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Choose a project for 2008 with The Corporate Goat?
What is The Corporate Goat? Individual giving to charity has been developed, in recent years, by asking people not simply to make a donation but to buy a goat or hens or seeds or other items for a family or community in Africa and by explaining how this will impact positively upon the lives of that family or community. Such donations have also become popular gifts with charities producing catalogues of options that consumers can select from. Individuals want to know that their money will be used to alleviate suffering with the minimum amount wasted on bureaucracy. Sometimes people are not clear where their money is going and are unclear about the difference their giving has made. The 'buy a goat' approach works because it makes the giving less abstract and more meaningful. The donor feels that they know where their money is going and feels assured that what they are doing is worthwhile. Businesses also want to know that money they give to charitable causes is being used in the most efficient and effective way to alleviate suffering. They also have a particular understanding of the impact of bureaucracy. The Corporate Goat aims to encourage businesses to contribute more to Africa by extending the principles of 'buy a goat' and, also, to further encourage corporate giving by showing that it is not only really good for Africa but can also be good for business. Increasing Business Support For Africa Charity today is big business with 7 billion per annum raised through private donations and many billions more from corporate sponsorship. However since 2002, the figure has been falling. John Humphrys comments (Sunday Times November 27th 2005) 'I know, because of the extraordinary response since I first wrote about this that there are millions of people in this country who would give more if they knew that their money would really change lives.' We believe that the same applies to Businesses. The Corporate Goat wants to encourage corporate funding for projects assisting the poor and vulnerable in our world, over and above that which is currently given. It aims to do so by employing strategies that build confidence that money is well spent and achieving, in human terms, a return on investment that an organisation may rightly be proud of. Corporate Goat Support The Corporate Goat assists organisations to find suitable projects to sponsor. There is no cost for this service and all payments are made directly from the Sponsor to the recipient charity. If you would like to learn more about our work and approach please contact The Corporate Goat.
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